The cards were designed help generate ideas for new products, features, or creative solutions to problems. There is no right way to use them, however I have found them especially useful for a series of purposes.
If your goal is to sign users up, you will find a series of cards especially useful: Social Proof, Authority, Liking, Cognitive Dissonance, Commitment & Consistency, Scarcity, and Tunneling are just a few principles that will rock your boat.
So you finally got your users to sign up for your product. Now it’s time to give them a good first-hand experience. Cards like Appropriate Challenges, Endowment Effect, Rewards, Levels, Completion, Achievements, and Recognition over Recall will help drive people toward action, keep momentum, and let users get a grasp of all your product has to offer.
I have found the cards useful for challenging the status quo. Is there a new angle we can approach this problem from? Did we remember to think Social Proof into this? If our current solution is A, would solution B also work?
While there is no right way to use the cards, a few phrases can serve helpful during brainstorming sessions:
The Persuasive Pattern card deck is a fun and easy way to learn about complicated psychological concepts. Just browsing through the deck and reading through each card will most likely give you new ideas.
The deck is parted into 8 different categories. Initially, the cards were color-coded so that each category had their own color, but during trial exercises, the color-coding was found to be more in the way than helpful.
A recurring pattern was that users of the deck would organize (and reorganize) cards to fit the particular problem they were trying to solve. Having cards color-coded conveyed the message that this behavior was wrong. Our urge for Completion would make people put them back together in the organization of the colors rather than their own intention.
Some cards go well together and together form new persuasive patterns. My hope is that you will discover your own patterns and uses for these cards.
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