Bite-sized product insights

Practical cards to quickly understand and apply
complex concepts that will move your product forward

Persuasive Patterns card deck

Persuasive Patterns card deck

Add psychology to your web design

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Validation Patterns card deck

Validation Patterns card deck

Validate ideas before implementing them

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UI Patterns card deck

UI Patterns card deck

Design better products, faster

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Inspire your team

Practical & portable

Holds the knowledge of a thousand research papers

A shared vocabulary

Educate and inspire your team to start building products, the right way

Useful & applicable

Apply key product design concepts to real world problems with ease

Persuasive Patterns card deck

With a focus on human behavior, each card describes one psychological insight and suggests ways in which you can apply it to your product.

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Validation Patterns card deck

A collection of 60 of the most common lean product experiments to help focus on building the right product, from the start.

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UI Patterns card deck

Each card describes one UI design pattern and suggests ways to apply it to the design of online products.

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