Add psychology to your web design

The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

With a focus on human behavior, each card describes one psychological insight and suggests ways in which you can apply it to your product.


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The idea of the Persuasive Patterns Card Deck comes from the efforts of Stephen Anderson and Dan Lockton, who both published similar decks back in 2010. Unfortunately, they are now both sold out.